About Norijoa
Norijoa is a small product studio in San Jose, California. We build small, careful tools for families, classrooms and kids.
The name joins two Korean words: 놀이 (play) and 좋아 (love it). We make things we’d want to use ourselves, and we keep them simple, private and kind to the people using them.
Who’s behind it
Norijoa was founded in 2026 by Ayden Lee. Ayden spent 13 years making sure products were ready for the people using them, at Samsung, Netflix, LinkedIn and YouTube. LinkedIn
What we make
- EMOY. A shared baby-care log for parents and the people who help them. On the App Store · emoy.app
- Ventori. Equipment checkout for school media programs. Coming soon.
- JamNori. Bilingual Korean–English stories and songs for kids. Coming soon.
Company information
- Legal name
- Norijoa LLC
- Type
- California limited liability company, formed 2026
- Mailing address
- 3477 McKee Rd PMB 1005, San Jose, CA 95127, USA
- hello@norijoa.com